another dilettante blog

Archetypal Brand Success

diletanta — Sat, 23 May 2009 13:35:52 +0000

First, they leverage an archetypal character pattern. Second they ‘tell’ an archetypal story. Third, they resolve for us conflicts in primal desires, which exist within us as individuals but which also surface in society as cultural contradictions.

Source

Posted in i believe in

Note to self (1)

diletanta — Wed, 14 Jan 2009 09:15:48 +0000

pag.13, Story , McKee

when storytelling goes bad, the result is decadence

flawed and false storytelling is forced to substitute spectacle for substance, trickery for truth

Notes to self:

…this seems to be a description of the clowning industry, as i perceive it.

Posted in abouts Tagged: clowns storytelling